Our Story, Vision, and Values
ABOUT US
Vietnam’s e-commerce industry is booming, but it faces ongoing challenges like counterfeit goods and unauthorized image use. Sellers often see their product photos stolen by fraudulent vendors, leading to lost revenue, reduced trust, and reputational damage.
To address this, the Seamless Security project—launched under RMIT Vietnam’s School of Science, Engineering & Technology—integrates invisible digital watermarking into product images. This ensures authenticity, safeguards sellers, and builds consumer confidence in a transparent and trustworthy online marketplace.
“We are shaping the future of e-commerce by embedding trust and originality into every product image.”
Vision
To create a secure, transparent, and trustworthy digital marketplace where sellers are protected, buyers have confidence, and Vietnam leads Southeast Asia in digital rights protection.
Mission
Our mission is to safeguard product authenticity by embedding invisible watermarks into images, empowering sellers with ownership proof, enhancing consumer trust, and supporting Vietnam’s digital economy through innovation and fairness.